We're making super fun cheese crackers kids love, but with real nutrition in them.

Spark Tales are crunchy cheddar crackers with playful shapes, silly characters, and jokes in every pack, plus protein and fiber to make snack time easier.

Get first access + our best launch offer

Join the list for early access, launch pricing, and first dibs when Spark Tales goes live. Early signup perks won’t last forever.

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Loved by Parents & Kids

“My picky eater approved. That’s all I need to say.”
— Chris D., Dad of 1, New Jersey

“I brought these to a playdate and every kid went for them.”
— Lauren K., Mom of 1, Connecticut

“My kids asked for these again the next day, which basically never happens.”
— Michelle R., Mom of 2, New Jersey

Real cheddar. Real nutrition. Way more exciting than ordinary crackers.

Made with real cheddar and purposeful ingredients, Spark Tales give kids the cheesy crunch they love with protein, calcium, and prebiotic fiber to help support growing bodies and happy tummies.

Big fun for kids. A little extra help for their tummies.

Spark Tales are packed with prebiotic fiber to help support gut health and digestion, so snack time can be fun and feel-good too.

More than a snack. It’s part of the fun.

Every bag is filled with playful shapes, characters, and little surprises that turn snack time into something kids actually get excited about.

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“My daughter loved the shapes and started making up stories while she ate them.”
— Jason L., Dad of 2, New York

Join the early access list before launch perks are gone

Ingredients you can actually feel good about

Real cheddar. Avocado oil. Protein. Fiber. No junk. Just a more fun, more nutritious cheese cracker for kids.

Per 1 oz bag: 5g protein, 4g fiber, 0g sugar

Ingredients:

🌾 Enriched Unbleached Flour

🧀 Real Cheddar Cheese

🌽 Soluble Vegetable Fiber

🥛 Milk Protein

🥑 Avocado Oil

🧄 Garlic & Onion

🌶 Paprika

🧂 A Pinch of Sea Salt & Baking Powder

Calories: 140, Dietary Fiber: 4g, Protein: 5g, Sugar: 0g, Sodium: 170mg

A snack everyone can agree on

Snack-Smart Parents

You get a snack that feels better to serve, with real ingredients and nutrition that goes beyond empty carbs.

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“Finally a snack I feel good about giving my kids that they actually want to eat.”
— Rachel M., Mom of 2, New York

Fun-Loving Kids

They get crunchy, cheesy crackers with shapes, characters, and jokes that make snack time more fun.

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“My son is obsessed. He kept laughing at the shapes and asked for more the next day.”
— Amanda R., Mom of 2, New Jersey

Anytime Energy

Perfect for lunchboxes, car rides, after-school snacks, playdates, and all the in-between moments.

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“The individual bags are perfect for lunchboxes, errands, and playdates.”
— Emily T., Mom of 3, New York

Why we made Spark Tales

We created Spark Tales because we were tired of the same old cheese crackers: boring and full of empty calories. We believed kids’ snacks could be a lot more fun and a lot more nutritious.

We met while building and shaping the GoGo squeeZ brand, one of the most loved kids’ snack brands in the country, and between the two of us, we’ve spent decades building and launching food brands families already know and trust.

One of us is a mom of 3 who cares deeply about nutrition and what she feeds her family. The other is a big kid at heart with a love for fun, creativity, and snacks that don’t have to be boring.

Spark Tales is our take on what a better kids’ snack can be: fun, imaginative, and made with real ingredients parents can feel good about.

Co-Founders,
Spark Tales